The Clever Curl Story
The Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method introduced by Lorraine Massey. Brought to you by the team from leading organic hair care brand EverEscents.
After years of formulating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of curly products was born!
Clever Ingredients
Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength. And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Click here to see the Origin Story of Ethical Brand Co
